Mergelane Blog

Broadening the On-ramp for Women-run Companies

5 Things Every AngelList Profile Should Include

In preparation for our next MergeLane accelerator class, we’ve been searching high and low to find the most promising startups with at least one woman in leadership.

As of today, I have reviewed over 1100 AngelList profiles. By the 527th profile, this admittedly became a bit tedious, but it was fascinating nonetheless. Among the many things I learned, I figured out that a lot of startups are failing to include a few basic, critical things in their profiles.

Below are five seemingly obvious but commonly missing details that every AngelList profile should include:

  • An easy way for investors to contact you. The best investors proactively search for companies. If you want them to contact you, I would highly recommend activating the AngelList “get an intro” button. Having an email that is first name @ your company domain (i.e.: Elizabeth@mergelane.com) is also helpful.  And don’t forget to include the CEO’s contact info on the last slide of your pitch deck.
  • A link to your website. This is especially important if your domain is a .co or .is, or anything other than .com. It seems like a no-brainer, but about 30% of the profiles I viewed lacked this important detail.
  • Job titles. Investors want to deal directly with the CEO and view the backgrounds of the co-founders in relation to their roles. Make sure to spell this out and make it clear which team members are co-founders versus employees.
  • LinkedIn profile links. Since most early-stage investors think the team is the most important ingredient, links to LinkedIn profiles are key. Make sure every co-founders’ LinkedIn profile is up-to-date and lists the startup as their primary and most current position. This is crucial for showing your passion and commitment to your startup.
  • A clear, concise and proofread description of your business. I am far more interested in companies that can give a compelling description of their business in 30 seconds or less. It’s an excellent indicator of a startup’s ability to convince other investors, co-founders, employees and customers to jump on board. When that description is free of glaring typos and spelling errors, that’s even better.

These might be the five easiest things you can do to increase your chances of finding startup investors.

And if you happen to be a high-growth startup with at least one female in leadership and your AngelList profile is missing one of these details, we probably tried but failed to contact you. If you would like to hear more about MergeLane, we’d love to hear from you.

Happy AngelListing.

Related Posts

“Sorry for the Delay”? I Don’t Accept Your Apology

Nearly every email I receive starts with “Sorry for the delay.” Our always-on culture has set an unwritten expectation that an email should be responded to within 24 hours. To prevent the perpetuation of this cultural expectation, I would like to make my thoughts clear.

Read more ➞

Fund81 Fall Startup Showcase: Four Startups Sourced from Our VC Forum

We asked our Fund81 forum for venture capitalists to nominate portfolio companies to participate in a startup showcase. We received over 50 nominations. Four of those startups are featured in this episode. 

Read more ➞

Episode #16: Investing in AI – The New Metrics, Milestones, and Playbooks for AI-driven Startups

Jocelyn Goldfein from Zetta Venture Partners joined the Fund81 podcast to share her approach to investing in artificial intelligence (AI). With the cost of creating software continuing to decline, Zetta believes the companies of the future will need to build more than just great software to thrive.

Read more ➞

Episode #15: Fitting Fitness into a Startup Schedule with Nicole DeBoom

I love being active, but I also have high professional aspirations. I’ve spent the last 16 years trying to find a productive balance between the two. In this episode, Nicole DeBoom, pro triathlete turned CEO of Skirt Sports, and I share our thoughts on how to fit fitness into a startup schedule.

Read more ➞

Episode #14: VC Fundraising with David Cohen | Moving LPs to a Yes

Fundraising doesn’t come naturally to David Cohen, founder and co-CEO of Techstars, but he’s learned how to leverage his strengths and team to successfully raise the funds that power the Techstars network. In this episode, he shares his honest and authentic reflections from this experience.

Read more ➞

How Conscious Leadership Bought Me 5 Hours of Extra Time Each Day

I practice the principles of Conscious Leadership, a methodology and toolkit that accelerates self-awareness. It’s being taught at companies like Yahoo, Goldman Sachs and Ebay and has forever changed every aspect of my life. I estimate that it has bought me about five hours of extra time each day.

Read more ➞

Episode #13: Mental Health in Venture Capital with Brad Feld

In this Fund81 podcast episode, I invited Brad Feld, founding partner of Foundry Group, to share his thoughts on maintaining mental health in the fast-paced venture capital world and supporting portfolio companies, colleagues, friends and family wrestling with mental health issues.

Read more ➞

Episode #12: Unexpected Product Pitfalls in Venture Investing

SC Moatti joined the Fund81 podcast to talk about how to discover and vet products in venture capital. We talk about how VCs can spot indications of future product success, creative ways to look under the hood before investing, and the product-related questions most venture capitalists fail to ask.

Read more ➞

The Top 9 Investor Pitch Mistakes

I’ve seen thousands of startup investor pitches. Since I find myself offering the same feedback over and over, I thought it might be helpful to share my nine most common points of investor pitch feedback.

Read more ➞

Episode #11: Using the Enneagram in Venture Capital Investing

In this Fund81 podcast episode, we talk about something that has made our team at MergeLane better investors - the Enneagram Personality Typing System. To talk about how the Enneagram can help other VCs, I invited Kaley Klemp to join the podcast.

Read more ➞